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Published: 13 november 2019 14:48

The best Baltic packaging designs have been announced

NAPA Baltic Awards
Gabrielius Jauniškis / NAPA Baltic Awards

A jury selected 22 best packaging design solutions in nine categories at the fifth annual NAPA Baltic Awards, presented by the Lithuanian Graphic Design Association (LGDA). Lithuanian designers and agencies took home the majority of the awards, with Estonian designers winning three awards and one award going to Latvia.

This year, the first place prizes went to an edible beer label, created by Aurimas Kadzevičius, the Christmas-themed sweets line packaging for Kalev Classic, designed by KOOR, an Estonian design agency, the BUKLI haircare product packaging design solution, made by the agency CRITICAL. The packaging for Stumbro Starka Darkside by studio CREATA, Burių burtai and IPA Diena series by Not Perfect | Y&R, as well as Hiiumaa Kitchen and Bakery, created by Alina Luther, Andres Siem and Piret Lauri, have also won first-place prizes. The full list of winners is presented below.

Švyturys - Utenos alus has won a record-breaking five awards as a contractor, with all three prizes in the low-alcohol beverage category, as well as the 1st and 3rd places in the Limited Edition Product category.

“The jury was more active than ever before, the submission evaluation provoked lengthy discussions. Aside from the visual solution, the jury paid attention to and rated the context of the sale, the materials used and the moment of unpacking. We are happy that NAPA Baltic is seeing growth in the number of self-submitted winners, though we are a little surprised that the region is lagging behind when it comes to sustainable and ecological packaging solutions,” comments Algirdas Orantas, the Chairman at LGDA.

The NAPA Baltic submissions were evaluated by seven jury members from the UK, Germany, Estonia, Latvia and Lithuania. This year, the jury featured design and branding stars like the former Head of Design at PepsiCo, Silke Bochat and Darren Brown, a Partner at Re branding consulting agency. Rounding out the jury, we also had Mikelis Bastiks, Head of Design at the Asketic studio from Latvia, Estonian designer and long-standing former Creative Director at DDB, Meelis Mikker. From Lithuania, the jury featured Mantas Velykis, the Creative Director at the Truth agency, Tomas Karpavičius, the Creative Director of Ogilvy Vilnius, as well as designer Aurimas Kadzevičius.

In total, the NAPA Baltic Awards received 121 submissions this year. The jury selected 60 finalists in nine categories, awarded 22, including the previously mentioned winners. Lithuanian designers and agencies submitted 80 packaging designs, 29 came from Estonia, and 12 from Latvia.

Concurrent with the NAPA Baltic Awards, the annual packaging design trends and realities conference NAPA Talks also took place, with 250 participants, including creators, contractors, manufacturers and other representatives from the food and beverage industries.

The awards are organised by the Lithuanian Graphic Design Association (LGDA), in partnership with the Lithuanian Exhibition and Congress Centre (LITEXPO). For more information about the awards and the conference, visit www.napa.lt as well as www.facebook.com/pakuotes.

NAPA BALTIC 2019 WINNERS

Product

Executant

Credentials

Client

Place

PREPARED FOOD CATEGORY

Hiiumaa Kitchen and Bakery

Alina Luther, Andres Siem, Piret Lauri

Alina Luther, Andres Siem, Piret Lauri

Hiiumaa Köök ja Pagar, OÜ

Gold

KALVE coffee

FIELD design studio

Creative director, designer Jānis Andersons

Kalve Coffee, SIA

Silver

GYVAS MEDUS

Evelina Baniulytė, Gabija Platūkytė

Art direction and design: Evelina Baniulytė, Gabija Platūkytė; product photo shoot Eglė Jasiukaitytė

Gyvas medus. Kilkų ūkis, MB

Bronze

FRESH FOOD CATEGORY

Food on Foot

Étiquette

Novos Gama head of marketing Jūratė Survilienė; Novos Gama packaging and printing project manager Ramunė Zavistauskaitė; design strategy: Edvardas Kavarskas, Valerija Žilėnienė; art direction Edvardas Kavarskas; graphic design Aliona Bobin; account management Ramunė Baranauskaitė; copywriting Audrius Puidokas; product photo shoot Packshot.

Mantinga, UAB

Bronze

CONFECTIONARY, SNACKS, & DESSERTS CATEGORY

Kalev Classic Christmas range

KOOR

Orkla Eesti AS

Gold

PERGALĖ „UNIQUE” CHOCOLATE

NOT PERFECT | Y&R VILNIUS

Designers: Jekaterina Lukanina & Vilius Mušinskas; illustrator Lori Dunn; art director Viktorija Rumiancevaitė; project manager Justina Jurevičiūtė

Vilniaus pergalė, AB

Silver

LAROCHÉ CHOCOLATE

Martin Nauman

Project manager Andrius Martinaitis; designer Martin Nauman

Larochė, UAB

Bronze

HEALTH & BEAUTY CATEGORY

BUKLI

CRITICAL

Logotype design Mykolas Saulytis; packaging concept & design Ingrida Kirkliauskaitė; packaging design & illustrations Rasa Matukaitytė; project management Greta Milevičiūtė, Ieva Vonžodė.

BUKLI hair care

Gold

Ecodenta design uplift

Étiquette

Head of marketing Ieva Čepononė; brand manager Ugnė Steliulionytė; design strategy Edvardas Kavarskas; art direction: Gintarė Marcinkevičienė, Irmantas Savulionis; graphic design: Gintarė Marcinkevičienė, Greta Dumčiūtė; prepress design Žymantas Abromaitis; account management: Rita Dargytė, Estera Tamošaitytė;

BIOK laboratorija, UAB

Silver

HIGH ALCOHOL BEVERAGES CATEGORY

Stumbro Starka Darkside

Studija CREATA

Art director & designer Asta Kauspedaite, illustrator Rimas Valeikis; head of product development Jurate Paulauskiene; photography Edgaras Marozas

MV GROUP Production, AB

Gold

Herbert bitter herb liqueur

KOOR

Liviko AS

Bronze

LOW ALCOHOL BEVERAGES CATEGORY

IPA DIENA RANGE

NOT PERFECT | Y&R VILNIUS

Designer Lukas Misevičius; illustrator: Lukas Misevičius; art director Antanas Dubra; head of art Viktorija Rumiancevaitė; copywriter Rokas Eltermanas; project manager Algirdas Tamoševičius

Švyturys-Utenos alus

Gold

ŠVYTURYS EKSTRA new look & feel

Étiquette

Marketing manager Andrius Bagdzevičius; brand manager Ieva Račienė; design strategy: Valerija Žilėnienė, Edvardas Kavarskas; art direction Irmantas Savulionis; graphic design: Irmantas Savulionis, Gabija Platūkytė, Remigijus Matukaitis; account management: Algirdas Orantas, Rita Dargytė; product photo shoot: Irmantas Savulionis

Švyturys-Utenos alus

Silver

UTENOS new look & feel

Étiquette

Marketing manager Andrius Bagdzevičius; brand manager Justina Vėgėlytė; design strategy Valerija Žilėnienė; art direction Irmantas Savulionis; graphic design Aliona Bobin; account management Rita Dargytė; product photo shoot Packshot

Švyturys - Utenos Alus, UAB

Bronze

LIMITED EDITION CATEGORY

BURIŲ BURTAI

NOT PERFECT | Y&R VILNIUS

Designer Jekaterina Lukanina; illustrators: Jekaterina Budrytė & Augustas Bidlauskas; art director Viktorija Rumiancevaitė; copywriter Domas Tamulionis; project manager Algirdas Tamoševičius

Švyturys - Utenos alus, UAB

Gold

Džion Borna

Dundulis

Design director Marius Poškus; graphic designer Diana Paulauskaitė; photographer Kernius Pauliukonis

Dundulis. Panevėžio alus, UAB

Silver

MIŠRI ĮGULA & GIRIŲ MARIOS

NOT PERFECT | Y&R VILNIUS

Designer and illustrator Vilius Mušinskas; art director Viktorija Rumiancevaitė; head of art Viktorija Rumiancevaitė; project manager Ieva Volbekienė

Švyturys - Utenos alus, UAB

Bronze

ARTISAN PRODUCTS CATEGORY

First edible beer label in Lithuania

Aurimas Kadzevičius

Idea Aurimas Kadzevičius; baker Tolli Baker; copywriter Rokas Mikutis; project communication Diana Augūnaitė; photo Kernius Pauliukonis "Packshot".

Vilkmergės alus. Kalnapilio - Tauro grupė, UAB

Gold

Red Bull Tropical Box

McCann Vilnius

Creative director Mantas Velykis; art director Marius Kneipferavičius, Jolita Galamb; copywriter Evelina Dunovska; designer Gintarė Kavaliauskaitė; production manager Tomas Griežė; account manager Laura Bautrėnaitė.

MV GROUP Production, AB

Silver

SUL VHS BROCHURE PACKAGE

Aurimas Kadzevičius

Creative director Aurimas Kadzevičius; designer Birutė Bikelytė; print producer Rapolas Danilevičius; project manager Slavas Palkevičius; photo Kernius Pauliukonis "Packshot".

SUL Education Ltd

Bronze

OTHER CATEGORY

ODORO

Ernesta Doroškevičienė

Ernesta Doroškevičienė, CEO of the company and the creator of the product

Promo Aroma, UAB

Silver

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