...A CONVERSATION WITH TODAY'S MOST DISRUPTIVE MARKETERS
Twenty-five years ago, TBWA’s Chairman, Jean-Marie Dru, coined the term "Disruption" to describe a way of thinking and for the first time giving it a positive meaning. In its simplest form, Disruption is a catalyst for creative thinking and ideas that change the marketplace. For creating business-building ideas for brands, companies and industries by upturning and challenging the conventions of that business and finding room to grow in the market.
Dru recaps the evolution of Disruption since 1990, before sitting down with some of today’s most disruptive marketers to discuss the role Disruption continues to play in creating and growing global brands.
