Peter Bellion is a veteran investigator of the Victoria Police MCIU (Major Collision Investigation Unit) assessing many hundreds of fatal crashes. He has advised on a number of TAC campaigns.
On this occasion he fronts the camera to reinforce the Wipe off 5 message with a graphic demonstration of how a car driving just 5 km/h faster can impact on the severity of injuries sustained by a vulnerable road user such as a pedestrian..
This was one of the most complex commercials ever made in Australia. One 20 frame sequence took visual effects teams in two cities 10 days to complete.
Launched: 2006.
Victorian Road Toll that year: 337.
http://www.tac.vic.gov.au
======================
"Copyright in the material on this website is owned by the TAC and may only be used for non-commercial personal or educational purposes. You may not modify, transmit or revise the contents of this website without the prior written permission of the TAC."
