When we reach for a bottle of Coca-Cola, we rarely think about its journey to the point of sale. Yet, it's worth considering, as much happens between filling the bottle and taking the first sip of the iconic beverage. This journey involves many responsible business decisions: from sourcing ingredients, using energy and water resources, to managing packaging and waste, maintaining a low-emission fleet, and displaying the product in stores.
In the latest "Sustainable Impact" summary, Coca-Cola HBC Poland&Baltics, the producer and distributor of iconic beverages, demonstrate that the scale of their operations goes hand in hand with responsibility. To tell this story, the company has planned a series of animations to give consumers a closer look at the entire process—step by step, bottle by bottle.
Today is just a taste – more stages of the story coming soon. Stay tuned!
