Internet retailing accounted for 2.6 percent of all retail sales in Lithuania last year. This is above the Eastern European average of 2.4 percent, but still below the Western European average of 4.5 percent.
The online food and drink retail market posted the highest growth in value at more than 80 percent. Furniture and home textiles Internet retailing recorded the second-biggest increase at 25 percent, and household and electronic products ranked third with 19 percent.
Online clothes and footwear sales, at 126.6 million litas, led Internet retailing last year with a 26-percent market share. Electronics Internet retailing reached 126.4 million litas, food and drinks, 71.3 million litas, furniture and home textiles, 21.2 million litas, and beauty products, 8.1 million litas.
Euromonitor International forecasts that Internet retailing in Lithuania will grow 144 percent by 2017, or at an annual rate of 16 percent on average. Internet retailing in the country in 2017 should account for 4.5 percent of all retail sales.
