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Published: 30 november 2012 11:16

Rimi Lithuania CEO expects Lidl's entry to solve price issue

„Lidl“ parduotuvė
„Reuters“/„Scanpix“ nuotr. / „Lidl“ store

Some 97-98 percent of offers at the German global discount supermarket chain Lidl, which is set to enter the Lithuanian market, will be own-branded products, the chief executive officer of the local grocery chain Rimi Lietuva said in an interview to Verslo Žinios.

"I believe they will solve that discount issue. Everybody in the market will realize the need to refine their business idea and figure out why they are here and what they want to sell. Lidl will offer a simple thing - prices. They will do so through their own brands. Possibly, around 97-98 percent of all of their offers will be their own-branded products," Christian Wijkstrom told the business paper.

At the moment, there are no discounters in Lithuania that could compete with Lidl, Rimi Lietuva's CEO said.

"None of us has such a deep discount policy. For us, it is the key that helps prepare for Lidl's entry," he said.

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