The Lithuanian company, which had to meet many requirements of the sportswear giant, vied for this franchise with many competitors.
As a result, the expansion of adidas Group’s chain in the Baltic countries will start from Šiauliai.
The store R&E SPORT occupying the area of 254 square meters was opened in Šiauliai Akropolis mall last week. The outlet will sell Adidas and Reebok products.
Gintarė Aleknienė, adidas Group’s sales manager for Lithuania, told the daily that the franchise outlet in Šiauliai would not stay the only one in the region for long.
