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Published: 19 may 2020 15:56

Glimstedt is undergoing a change – a new single brand identity will now be used in all countries

Glimstedt new logo
Glimstedt new logo

Glimstedt Law Firm is undergoing a renewal: the Firm is changing its logo and is going to a single brand identity in all four countries, in which its offices are located. The new noticeable Glimstedt brand identity has been designed to merge tradition and modernity, Art Deco-inspired lines and modern digital environment, also a new dark blue colour and vivid colour tones that are not very common among lawyers, the company informed in a press release.

“Our Lithuanian, Swedish, Latvian and Estonian offices are closely cooperating among themselves and are usually engaged on different projects as a single team; meanwhile, our logo has been slightly varying. The new Glimstedt brand identity unites all offices, reflecting our distinctness and strength – a long-standing business law tradition that goes back as far as 1935 and a contemporary and dynamic style of working, also the ability of a multi-generation international legal team to work hand in hand in order to create value for our clients,” says Dr Solveiga Palevičienė, Managing Partner.

The new Glimstedt brand identity has been designed by DNAB Advertising Agency in Sweden.

Glimstedt in Sweden switched to the new brand identity at the end of 2019. The offices in the Baltic States were planning such renewal in mid-March this year but the plans were suspended because of the coronavirus lockdown. Now when the lockdown restrictions are eased, switching to the single brand identity in all four countries has been finished acting in accordance with the recommendations for the lockdown period.

Glimstedt is one of the leading and highest-ranked business law firms in Lithuania, forming part of the Glimstedt international team with more than 250 qualified employees in Sweden, Lithuania, Latvia and Estonia.

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