Lithuania’s SBA plans to expand its Parra furniture chain in Russia and CIS countries

Lithuania’s SBA concern continues the development of its brand Parra and plans to expand its chain of brand stores nearly threefold over the next year and a half – to 100 stores in Russia and 35 stores in other CIS countries, the Verslo Žinios business daily reports.

Furniture / Irmanto Gelūno / BNS nuotr.

The concern currently operates 42 Parra showrooms in Russia, while SBA furniture is sold in various Russian cities and towns. The concern has 18 more showrooms in other CIS countries, including Kazakhstan, Kirgizia, Azerbaijan, Ukraine, and Georgia.

In 2012, Parra brand accounted for 5.7 percent of sales by SBA furniture group. This share should double in a couple of year.

Lithuania’s SBA plans to expand its Parra furniture chain in Russia and CIS countries

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