The point to be made about business questions is that many people ask rather sophisticated questions about strategy and operations but often overlook the more fundamental questions that are actually more pertinent to the success or failure of a business.
These include questions like: What were you born to do? If you're so clever, why aren't you rich? Why didn't it work last time? Which lies are acceptable in your organisation?
It's about asking the naive but critical questions on which business success depends, and which tend to be swept aside in the name of management.
Robert Rowland Smith began his career as a Prize Fellow of All Souls College, Oxford, and went on to become a partner in a management consultancy. Today he divides his time between consulting independently and writing.
He is the author of two books of non-fiction that apply philosophy, psychoanalysis and literature to everyday life. Breakfast with Socrates, the Kindle No. 1 Bestseller, has been translated into seventeen languages, including Lithuanian. The follow-up, Driving with Plato, is out now too.
