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2021 01 14

Julius Naščenkovas. Confusion, fear, guilt and anger in the face of crisis

“The foolish won’t understand, the wise won’t be surprised” – we are witnessing how this saying is becoming an axiom of Lithuanian crisis communications. Led by it, politicians begin acting as if the public were comprised of two polar opposites: fools, who need instructing, and the intelligent, who need nothing, they are smart anyway. Such a binary “foolish and prudent” perception arises from lacking knowledge and the four accompanying human flaws: confusion, fear, guilt and anger. It is not without reason that decisions and communication based on such attitudes turn into mistakes, also manifesting in the snowball effect, which costs us all a great deal.
Julius Naščenkovas
Julius Naščenkovas / Nuotr. iš asmeninio archyvo

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