“This year’s election campaign saw a significant increase in advertising by individual candidates and a decline in advertising by parties. Moreover, certain parties did not advertise at all,” Ramunė Malinauskienė, CEO of ad planning agency Omnicom Media Group, told the daily.
She referred to the data from the market researcher TNS LT, which showed that spending on 2012 election campaign by politicians declined by 53 percent compared with the 2008 campaign. This year, parties and candidates spent 5.5 million litas (EUR 1.6m), significantly less than 11.7 million litas in 2008.
The volume of advertising by the parties plummeted by 84 percent, while the volume of advertising by candidates increased by 24 percent.
According to data made available by the Central Electoral Commission, LNK and TV3 television channels generated the largest revenue during this year’s election campaign, of 1.2 million litas and 2.6 million litas, respectively.
